Saddle Pad Logo Rules for Competitions UK & FEI

If you're competing with a sponsor, or want to promote your own brand, adding a logo to your saddle pad is one of the most effective ways to gain visibility on event.

However, affiliated competitions in the UK have specific saddle pad logo rules on size and placement. Understanding these guidelines before ordering a custom saddle pad will help you avoid costly mistakes and ensure you’re competition ready.

Why Saddle Pad Logo Rules Matter

Governing bodies such as British Eventing, British Dressage, and British Showjumping set clear limits on branding and saddle pad logo size to maintain a professional and fair competition environment.

Failing to follow these rules could mean being asked to remove your saddle pad or adjust your branding before competing.

Standard Saddle Pad Logo Size Limits

Across most affiliated competitions, the standard rule is:

• Maximum logo size: 200 square centimetres

• Roughly equivalent to 14cm x 14cm

This size allows your branding to be clearly visible without dominating the overall appearance of your horse’s kit.

For most riders, this offers plenty of space for a clean, professional logo.

Cross Country: More Flexibility for Branding

In non-FEI cross country phases, British Eventing has introduced more relaxed rules:

• No maximum logo size restriction

• Greater freedom to showcase sponsor branding

This makes cross country an ideal phase for riders looking to maximise brand exposure.

However, always double-check the specific competition level, as FEI events still follow stricter guidelines.

Using Flags and Logos Together

If you include a national flag on your saddle pad:

• A sponsor logo can be positioned above the flag

• Placement may vary depending on team sponsorship arrangements

• The combined area of the flag and logo must not exceed 200 sq cm

Careful layout planning is key to staying within the rules while maintaining a polished look.

Tips for Designing a Competition-Legal Saddle Pad

To make sure your saddle pad meets competition standards:

• Keep your logo within the recommended size limits

• Choose clear, readable designs that work well when embroidered

• Position branding consistently on both sides (where permitted). Our team will support with this. 

• Confirm rules for your specific discipline before ordering

Key Takeaways

• Standard saddle pad logo limit is 200 sq cm

• Cross country (non-FEI) may allow larger logos

• Flags and logos combined must stay within size limits

• Always check rules before ordering custom designs

FEI Saddle Pad Branding Rules by Discipline

If you’re used to UK competition rules, FEI regulations allow significantly more visibility for sponsors on saddle pads, but the exact limits vary slightly by discipline. Here’s a clear breakdown you can use as a reference.

Jumping

• Sponsors:

• Logos/names are allowed on saddle pads

• Maximum size: 200 cm² on each side

• Athlete nationality:

• Can also appear on the saddle pad

• Maximum size: 200 cm² on each side

Dressage

• Sponsors:

• Logos/names allowed on saddle pads

• Maximum size: 200 cm² on each side

• Athlete nationality:

• Permitted on saddle pad

• Maximum size: 200 cm² on each side

Eventing

(Applies across dressage, cross-country, and jumping phases unless specified)

• Sponsors:

• Logos/names allowed on saddle pads

• Maximum size: 200 cm² on each side

• Athlete nationality:

• Permitted on saddle pad

• Maximum size: 200 cm² on each side

Vaulting

• Sponsors:

• Logos/names allowed on saddle pads

• Maximum size: 200 cm² on each side

• Additional allowance:

• Up to 400 cm² on vaulting back pads

• Athlete nationality:

• Saddle cloth: 200 cm² per side

• Vaulting back pads: up to 400 cm²

Driving

• Sponsors:

• Logos/names allowed on saddle pads

• Maximum size: 200 cm² on each side

• Athlete nationality:

• Saddle cloth branding permitted

• Maximum size: 200 cm² on each side

Endurance

• Sponsors:

• Logos/names allowed on saddle pads

• Maximum size: 200 cm² on each side

• Athlete nationality:

• Saddle cloth branding permitted

• Maximum size: 200 cm² on each side

Why Choose NuuMed for Custom Saddle Pads?

At NuuMed, we specialise in high-quality saddle pads designed for both performance and presentation. We understand how important it is for your branding to look professional while staying within competition guidelines.

Our team can support you with:

• Logo sizing advice

• Placement guidance

• Premium saddle pads suitable for affiliated competition

Ready to Create Your Custom Saddle Pad?

If you're looking to add branding to your competition saddle pad, NuuMed can help you do it.

Contact our team today to get started with a custom saddle pad designed for competition.